China aims to make a successful bid for the 2014 FIBA Men's World Championship. But international basketball's governing body is issuing a new challenge, by asking the bidding countries to help to find a sponsor for 2010 to 2014.
China is one of the three countries bidding for the tournament, together with Spain and Italy. Italy is one of the founding members of FIBA, and Spain won the 2006 world championship, so both countries are strong competitors for China.
The future sponsor will need to spend six-million Euros to support FIBA over five-years. That won't be an easy task during the current world economic downturn, and it is turning into one of the biggest issues ahead of the FIBA vote on May 23rd.
Sun Kanglin, director, Beijing municipal sports bureau, said, "Generally speaking, China should be able to walk out of the shadow of the economic downturn faster than other countries. But that doesn't mean no companies from our competitors' countries want to be the partner for FIBA. So the situation for us is not clear yet. We also face big difficulties on this issue."
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