As part of efforts to cushion the impact of the global financial crisis, multi-national companies are looking to expand in emerging markets. And that includes one of the world's leading audio companies, Sennheiser. The German audio specialist has just opened its Chinese subsidiary in Beijing.
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In an interview with CCTV, the speaker of the executive team, Volker Bartels expressesed confidence in the strength of the Chinese market, and offered advice on Chinese companies' global development campaign.
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