Saturday, January 31, 2009

Secrets of success behind Kung Fu Panda

Last year, nine movies grossed over one hundred million yuan at the Chinese box office. One of the biggest winners is Kung Fu Panda, a Hollywood take on China's martial arts tradition and the beloved furry bear.

Po is a panda who works in a noodle restaurant. He is a kung fu fanatic with secret dreams of becoming a grand master. In true Hollywood style, Po's long-cherished dream eventually comes true, despite his excessive weight and comic clumsiness. As the Dragon Warrior, he defeats the archenemy of the valley and saves all the animals.

While the movie was created by Dreamworks in the United States, the key elements - the panda and kungfu both come from China. From costumes and design to music, Kung Fu Panda makes a point of presenting the charm of Chinese culture. Its creators worked hard to make sure they got it right. And the results, such as the Furious Five, have met with acclaim in China.

With this sincere attitude to Chinese culture, it is no wonder that Kung Fu Panda has done so well in China.





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