Wednesday, December 3, 2008

08/11/29 Competing for Chinese readers









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Background Report:













Intro:

Reader's Digest, one of the most well-known magazines in the world, is actually coming to China and publishing its fist Chinese edition in the cooperation with its Chinese partners.



But how would a US magazine be well-known for its pro-American stories be published here and survive the Chinese competition? And what would be the future of publishing industry and magazine industry as a whole?

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