Boutiques strives for personality

For buyers whose shopping habits tend to serendipity, boutiques are just the right thing. Boutique often bring vitality to otherwise pedestrian streets. They are the welcome adjuncts to imposing department.

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stores, and at each there's always a little treat. Some of these boutiques aren't even profit driven. Some are just there to give the proprietor personal space or just for fun. One example is this small clothes shop in Shanghai.

The shop is in the Creative Park area of Shanghai. The 16 Frames Screening Room is not to be taken for a small scale cinema. There are occasional film screenings but those are only a part of the attraction.

On the first floor, Jenny, the shop owner, designs and sells her own clothing. The apparel on sale is in complete conformity with the feel of the shop. The second floor is the place where Jenny communicates with film lovers. The wall is painted black to give it the feel of a real cinema. Small chairs also are painted black and hung to form a wall shelf. There are lots of innovative ideas like this.